Marketing Plan For Whole Foods Essay - 2260 Words

A. Current Performance Whole Foods Market is the leading natural and organic foods supermarket. They are the first national â€Å"certified organic† grocery store. 2015 might have been the worst year in the history of Whole Foods Market. Comparable sales had declined for the first time since the recession. There was a humiliating scandal involving mislabeled weights and prices, and the attacks from rivals Kroger Inc., Costco Wholesale and Trader Joe’s only seemed to increase. This resulted in Whole Foods’ shared price plummeting 36%. This was a decline that would have been worse had a late-year buyout rumor no circulated. Whole Foods had diminished this rumor. Moving into 2016, there seemed to be a reason to be optimistic even with the descending momentum and flat comparable sales forecast. In 2016, Whole Foods debut the 365 chain. This was really a jump start for Whole Foods stock at the beginning of 2016. The budget friendly 365 chain allowed the comp any to reach different demographics and provided a larger range of real estate options, enabling it to open in neighborhoods that may not be fit for one of their full line stores. The 365 is the best solution to stores like Trader Joe’s. â€Å"We are continuing to make measurable progress on fundamentally evolving our business including the successful launch of our new 365 format, expanded value investments, and increased efforts to better understand and provide personalized offers to our customers. We are seeing someShow MoreRelatedMarketing Plan For Whole Foods1441 Words   |  6 PagesWhole Foods Name: Course: Tutor: Date: â€Æ' Whole Foods Introduction In United States, study shows that Whole Foods Market (WFM), Inc is one of the largest natural foods supermarkets chains that offer citizens various services. The firm enjoys strong brand name recognition in the natural foods niche market that is growing significantly. The company uses SIC Code 5411 in the grocery stores. According to Whole Foods Company, natural foods are those foods that are processed at a tiny extent or foods thatRead MoreMarketing Plan For Whole Foods1429 Words   |  6 Pages Grocery shopping has become more diversified than ever before. Whole Foods Market and Trader Joe’s have become household names in the consumer arena. Markets such as Roots, and Common Market are also in the game even though they operate on a smaller scale. Despite comparable size in terms of locations, each store’s growth has operated using a very different model. As Whole Foods has increased the number of retail centers that it operates, it has suffered accompanying growing pains in the distributionRead MoreMarketing Plan For Whole Foods1390 Words   |  6 Pagesit seems fitting that Whole Foods Markets are popping up with their distinctive green signs in neighborhoods across the country. Beginning with their first expansion in 1984, Whole Foods has consistently grown domestically. In 2007 Whole Foods began opening stores in the United Kingdom. While continually opening new stores, the company fueled its expansion by acquiring other food chains. For instance, it acquired one of its largest competitors, Wild Oats, in 2007. Whole Foods has consistently rankedRead MoreMarketing Plan For Whole Foods Essay1319 Words   |  6 Pagesnatural foods. Based on a simple but effective business model, Whole Foods has grown to a position of market leadership that is now being challenged by low-cost organic sellers. According to Feldman (as cited in Giamm ona, 2015) â€Å"Whole Foods continues to face challenges from competitors going after organic and natural foods more aggressively†(para. 4). The company s differentiation edge against lower-cost competitors is fading as competitors have been successfully emulating the Whole Foods experienceRead MoreMarketing Plan For Whole Foods1817 Words   |  8 PagesWhole Foods, founded in 1980 by John Mackey, strives to provide the highest-quality natural and organic foods with a goal of creating healthier people living healthier lives. In order to achieve their goals they have implemented several important elements as part of their overall strategy for long-term growth. Some of those elements include: †¢ Growth and Store Location Strategy – Prior to 2007, part of Whole Foods strategy was to open new stores and to acquire small owner-managed chains. They focusedRead MoreMarketing Plan For Whole Foods Market1587 Words   |  7 PagesCompany/Product Background For this Global Marketing Foreign Market Entry and Marketing Plan, we will be expanding the Whole Foods Market into Italy. Whole Foods Market is considered to be a higher end, more organic store with higher priced products than other markets in the United States. The motto of the brand is â€Å"America’s Healthiest Grocery Store† (Whole Foods Market History, 2016). They are concerned with what their customers are eating and overall health, so they offer so many products thatRead MoreMarketing Plan For Whole Foods Market1554 Words   |  7 PagesIntroduction / History / Company Background Whole Foods Market first opened on September 20, 1980 in Austin, Texas, which is the company headquarters. The founders were John Mackey, Renee Lawson, Craig Weller, and Mark Skiles. These four business people decided that the natural food industry was ready for a supermarket format. The current CEO’s are John Mackey and Walter Robb IV (Whole Foods Market History, 2015). Whole Foods Market stock ticker symbol is WFM and their NACIS code is 445110 (WFM MorningstarRead MoreMarketing Plan For Whole Foods Market1401 Words   |  6 Pages1.0 Overview of the company: Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the resultRead MoreMarketing Plan For Whole Foods Market Essay731 Words   |  3 PagesTarget Customers: Whole foods Market targets people who are more interested in consuming high quality organic foods and living a healthy lifestyle. They want natural and organic foods and are willing to pay higher prices for that. They live in urban areas and are comparatively wealthy. Whole foods Market provides a lot of options for them and a memorable consumer experience when they shop for food. It makes sure to attract these people. In addition to this, to target average consumers it has introducedRead MoreMarketing Plan For Whole Foods Market1040 Words   |  5 Pagesorganizations run more efficiently and effectively (Gray, n.d.). Whole Foods Market (WF) is the largest natural-foods grocer in the United States. In addition, they have stores in Canada and the United Kingdom (Cuenllas, 2013). They have annual sales over $14 billion and net profits over $500 million in 2014 (Amigobulls, 2015). The company got its start in 1978 by John Mackey and Rene Lawson Hardy when opening the doors to a natural foods store called SaferWay, in Austin, Texas. Two years later, they

The War I Leaders Photo Gallery - 1448 Words

1914 1. Archduke Francis Ferdinand of Austria killed in cold blood by Serbian youth (June 28th) This photo depicts Archduke of Austria and his wife, Sophie. (World War I Leaders Photo Gallery.) On June 28, 1914, the Archduke of Austria was scheduled to take a visit to the city of Sarajebo. The trip would coincide roughly with his and his wife’s 14th anniversary. However, an anti-Austrian extremist group called The Black Hand caught wind of the Archduke’s visit, and decided that they should take matters into their own hands and kill the Archduke. On the day the Archduke visited, he and his wife were shot dead by an assassin by the name of Gavrilo Princip. The murder of these two political figures intensified Astro-Serbian tensions and†¦show more content†¦(PavelD) Austria was being threatened by Serbians in the Balkans area in Europe. With support from Germany guaranteed, they decided that the best course of action was to prepare to go to war with Serbia. An ultimatum was sent to Serbia on July 23rd, 1914, in which Austria-Hungary demanded that they be given free rein to investigate the Archduke’s assassination within Serbian borders, among other demands. Despite the fact that Serbia accepted every demand outside of the demand for investigation, Austria broke off its relations with Serbia and began preparing for war on July 25th. Russia – one of Serbia’s allies – was alerted to the crisis and began to mobilize against Austria. (Jul 28, 1914: Austria-Hungary declares war on Serbia) 4. July 19th: Germany declares war on Russia This is a newspaper headline from 1914. (â€Å"Scraps of Paper†) Germany sent a declaration of war to Russia. Germany declared that it had attempted to bring about a peaceful settlement, despite its encouraging Austria to go to war to Serbia. Germany gave Russia a statement that by not complying with its demands, it was effectively forcing Germany to go to war. (The German Declaration of War on Russia) 1915: 5) May 7th: The Lusitania is sunk by a German U-boat This picture depicts the RMS Lusitania. (http://en.wikipedia.org/wiki/RMS_Lusitania) The Lusitania was considered one of the

Supply Chain Drivers Free Essays

Logistics Drivers Facilities These are physical locations where merchandise is stored, assembled or manufactured. Two major types of facilities are production sites and storage sites. Decisions regarding the role, location, capacity, and flexibility of facilities have a significant impact on the supply chain’s performance. We will write a custom essay sample on Supply Chain Drivers or any similar topic only for you Order Now Facilities related metrics include; capacity, utilisation, cycle time of production, cycle time, flow time efficiency, product variety, processing/setup/down/idle time, average production batch size, and production service level. Inventory This includes all unprocessed material, raw materials being processed and completed merchandise. Change in inventory policies can alter the supply chain performance. For instance, a stationery shop can be responsive by stocking large amounts of stationery and satisfy customer demand from stock. However, a large inventory increases costs, rendering it less efficient. Stock reduction would make it more efficient but less responsive. Inventory related metrics include; average inventory, products with more than a specified number of days of inventory, average replenishment batch size, average safety inventory, seasonal inventory, fill rate, and fraction of time out of stock. Transportation Transportation involves moving inventory from one supply chain location to another. Transportation can take form with different combination of modes and routes, each with its own performance characteristic. Transportation related metrics include; average inbound and outbound transportation cost, average incoming and outbound shipment size, average inbound and outbound transportation cost per shipment and fraction transported by mode. ? Cross-Functional drivers Information This consists of data and analysis concerning all other drivers, that is, facilities, inventory, transportation, pricing and customers. It is arguably the biggest supply chain driver as it directly affects each of the other drivers. Timely and accurate information will enhance coordination and better decision making. Information related metrics include; forecast horizon, frequency of update, forecast error, seasonal factors, variance from plan, and ratio of demand variability to order variability. Sourcing Sourcing involves choosing partners to perform a particular supply chain activity such as production, transportation, storage, or management of information. This decision variable establishes functions that a company may undertake and those that it may outsource. Sourcing related metrics include; days payable outstanding, average purchase date, range of purchase price, average purchase quantity, fraction on-time deliveries, supply quality, and supply lead time. Pricing Pricing determines the amount a company will charge for goods and services offers in the supply chain. Pricing affects the behaviour of the customer buying a product or accessing a service, thus affecting supply chain performance. Pricing related metrics include; profit margin , days sales outstanding, incremental fixed cost per order, incremental variable cost per unit, average sale price, average order size, range of sale price, and range of periodic sales. How to cite Supply Chain Drivers, Essay examples

Health Science for Theory - Behavior and Development- myassignmenthelp

Question: Discuss about theHealth Science for Theory, Behavior and Development. Answer: Organizational restructuring Organizational structure refers to the arrangement which determines the method of organizing an allocating the roles. It also determines the direction of the flow of information among the several levels of the management. Organizational structure plays a significant role in enhancing the efficiency of the management so that the ultimate objectives of the organization can be reached. In order to create an ideal organizational structure through active participation as well as shared objectives, several theories associated with organizational structure has been developed. For instance, classical theories that include the bureaucratic approach ( Weber, 1947), the scientific management approach (Taylor, 1947) and the administrative theory ( Fayol,1947) are developed on the basis of task division as well as a delegation of responsibilities. Not only that, these theories are based on the formation of hierarchical command line along with strategic and decision making management. Later on, neoclassical theories that deal with loopholes of classical theories are developed. Neoclassical theories are chiefly based on human relationship, benefits of groups and participative management associated with the organizational structure. The organizational structure of Hospitals chiefly involves the management levels which facilitate the command chain in the department of the hospital. More is the size of the hospital more complex will be its organizational structure. The basic requirements for effectiveness of the structure include effective supervision and leadership of the managers and cooperation of the employees. Considering the fact that the activities handled in healthcare sectors are highly complex, effective coordination of the employees is highly crucial. In order to deal with the complexity, the organizational structure of the hospital prepares a blueprint to plan the activities that will help the organization to achieve its mission, vision and goal. The Sydney Community Hospital provides clinical as well as general medical services to the local community. The organization is currently following the functional organizational structure since it is helping it to perform well in the market. The functional structure is represented by a pyramid. The pyramid represents the hierarchy, the individuals associated with the positions and the function of each of them. The functional structure of larger healthcare institute often tends to be vertical as it includes as it includes several levels of managerial control over the organization. Massive range of managerial service is required to provide satisfactory clinical facilities to the consumers. Apart from being simple and cost-effective, functional organization structure enhances the efficiency reduces intricate management mechanism requirements, support career development of the employees and helps the management to take quick decisions. The functional organizational structure, along with firm line off reporting and command ensures accountability, effective communication and control environment. While above-discussed portion demonstrated the efficiency of the functional structure, there are certain disadvantages associated with the functional organizational structure. If the scope of service provided by the functional organizational structure is considered then it can be stated that function structure is not adequate enough for the growth of the mentioned healthcare organization. One of the major demerits of the organizational structure includes its approach to considering the top accountable when the tasks are performed by the individuals who are at the bottom of the pyramid. Besides that, since the employees who are positioned in the lower level of the pyramid are not considered in the decision-making process of the employees, the organization, the function structure does not provide enough cope of career development to the employees. These negative aspects of the functional organizational structure often result in conflict among the employees, ineffective authority alloca tion as well as insufficient preparation for clinical services. Thus, it can be stated that the mentioned organizational structure is suitable for smaller healthcare organizations only. For larger organizations, functional organization structure is inadequate. Considering the gradually increasing health requirements of the population, SCH should restructure its organizational structure. The new organizational structure should also be implemented to providing better pediatric, trauma, cardiovascular and cancer services to the healthcare service users. Considering the fact that the strategy of the management gets influenced by the organizational structure, new organizational structure of the SCH organization should assist the management to develop more effective managerial strategies. These managerial strategies, in turn, is expected to enable the mentioned organization to attain their mission, vision and goals along with providing a patient-centred, high-quality care to its consumers. In order to enhance the consumer loyalty as well as the brand equity of the organization, SCH should replace their existing organizational structure that is a functional structure with the divisional organizational structure. The new organizational structure also matches the strategic objectives of the Company. The divisional organizational structure provides all the benefits of the functional organizational structure along with the added advantage of diversified control. In a divisional structure, a separate manager is allotted for each division of the organization. For instance, a nurse supervisor is recruited by the chief nursing officer of the mentioned organization for managing the nurses of SCH. These type of management ensures resource management, effective recruitment, financial control and budgeting services. In the divisional structure, the concept of accountability is clear. Divisional managers are considered to be responsible for any types of inadequacies or issues related to the service of their own departments. Besides that, since divisional structure involves division of power, employees are able to access the outcome of their performance effectively. As a result, their confidence and skills get enhanced due to the mentioned organizational structure. Other benefits of the divisional structure include the provision of better healthcare to the healthcare service users, career improvement opportunities for employees, devolution of responsibilities and power, enhanced clinical and information control, better decision making and finally, better influence on resource allocation. While the above paragraphs stated the advantages of the divisional organizational structure, in this paragraph the disadvantages of the same will be discussed. One of the most crucial disadvantages of the mentioned organizational structure includes its costly nature. Considering the fact that this structure involves recruitment of supervisors for each department and duplication of the facilities and services provided to the employees, the overall cost of organizations who have implemented this organizational structure gets enhanced. Not only that, divisional structure is also considered to be expensive since it necessitates an head-quarter driven, intricate management mechanism. Hence, due to the high cost of implementation of the divisional organizational structure, this structure is not considered to be suitable for small organizations. Considering the fact that the government has taken the responsibility to provide adequate resources needed by the mentioned organization for retracting its organisational structure, the high cost of implementing the divisional structure will not be an issue for the mentioned organization. However, the organization should have strategies to maintain the newly implemented divisional structure for sustainable benefits. Therefore, the organization needs to implement strategies to ensure adequate working capital so that it can support the structure in the long run. It is expected that with the help of the functional organizational structure, the mentioned organization will be able to reach its goal that involves providing effective service as well as quality to the healthcare service users and welcome positive change in both the external and internal environment of the Sydney Community Hospital. Bibliography Building Organisational Capacity in Health Care400846 Learning Module 1 Autumn 2017 Final Diana, M., Olden, P. (2009). Modern theories of organization. Health Organizations: Theory, Behavior, and Development Jeffery Braithwaite, Strategic management and organizational structure: transformational processes at work in hospitals, 395-397, viewed on 04.09.2017 Organizational Theories, viewed from https://www.fao.org/docrep/w7503e/w7503e03.htm Understanding HealthCare Management, 22-23, viewed from https://samples.jbpub.com/9780763759643/59643_CH02_5289.pdf